Building and Enhancing Fan Experience and Engagement
Social media have become a popular channel through which customers and companies can interact. Social media followers are not just a homogenous fan base that all behave the same way. They are individuals, each with their own reasoning and behaviors associated with why and how they interact with their favorite brands.
Brands need to understand the different groups within their social community and engage accordingly whenever possible. When fans register at a web site via Social Login or RaaS (Registration as a Service), their journey starts with the simple act of signing in, and Social Login or RaaS make that incredibly easy.
ReachFive’s Customer Identity and Access Management platform allows social media to help businesses develop and retain customers. Businesses can gather precious demographic and behavioral information about their customers that will allow them to segment, target, interact with and engage their audiences in relevant ways.