Extended Social Data
Drive more effective, personalized and engaging customer strategies
How can you turn social media data into social media intelligence? How can you get deep insights about your customers’ social media data?
ReachFive’s Profile Management feature provides you with an admin interface allowing you to manage customer profiles and insights to drive more effective, personalized and engaging strategies.
- Drive targeted and personalized strategies
- Offer superior customer experience
- Improve customer engagement
- Keep user data secured at all time
ReachFive’s profile management repository allows you to store all data gathered from your users’ profiles and keep all user information up to date by gathering fresh profile data each time your users modify their profiles or add new insights
With an abundance of data available through digital channels, data quality is more important than ever in creating highly sophisticated, accurate, customer profiles and achieving successful digital maketing campaigns. Gain higher data quality by gathering and storing real-time complete, reliable and insightful data on your users’ facts, tastes, activities, desires and connections and create rich cross-channel customer profiles.
ReachFive’s CIAM platform delivers maximum efficiency and scalability while protecting consumer data with strict security and compliance standards. User data is stored and consolidated in real time. A back-up system duplicates all stored data for increased security and reliability.
How well do you know your users’ tastes and interests on Facebook?
ReachFive’s Extended Social Data feature focuses on all users that registered to your web site via Facebook Social Login. This exclusive feature allows you to better understand your audience, analyse and segment all your registered Facebook users’ Likes.
- Access and retrieve registered users’ Likes from Facebook with simple workflow process.
- Identify Facebook pages that are likely to be relevant to your audience based on Facebook page Likes.
- Segment users according to their affinities, tastes and special interests.
- Build audiences according to multiple criteria on Facebook page selections
- Build powerful targeted marketing campaigns
Define and Manage Custom Fields to achieve Advanced Personalized Marketing Campaigns
- Define personalized fields in addition to social profile data collected via social login or from traditional registration and assign custom validation rules to any individual user profiles.
- Easily add custom fields, run queries, refresh and export data, and manage your customer records.
- View and segment users by interest, demographic and influencer data using pre-built or custom filters.
- Use this data to segment email campaigns, recommend content and products, and improve targeted marketing.